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TALENT Talking Points
Brand Notes
Tequila is perhaps the most complex distilled spirit.
Fine blue weber agave requires six to fourteen years of growth to mature before it is ready to be harvested. Agaves from the highlands around Arandas and San Miguel and from the lowlands around Tequila and Amatitan are selected for San Martín de Hidalgo.
Highland agaves are sweeter and fruity with a mild agave note, while lowland agaves are spicy and earthy. This composition of both types of blue weber agave creates a complex and refined flavor, perfect to enjoy on its own, with ice, or in a cocktail.
The blue weber agaves for San Martín de Hidalgo tequila are cooked in Stone / Brick Ovens and Autoclave (50/50) and the Reposado and Añejo expressions are aged in French Oak, American White Oak and Bourbon barrels.
Tasting Notes
BLANCO
Color: White, clear, bright tequila with silver tones.
Palate: Cooked agave, soft, a balanced and pleasant tequila.
Scent: Cooked agave, citrus tones.
Age: Pure without aging.
REPOSADO
Color: Clear and bright, yellow-amber tones.
Palate: Hints of vanilla, cooked agave, soft with tones of citrus.
Scent: Cooked agave, citrus, happiness.
Age: 8 - 10 months in American White Oak bourbon barrels.

Event Schedule
DATE Saturday, May 3, 7-10pm
6.45PM Arrive at Famous Cigar Bar to prep for tasting
7PM Tasting begins with complimentary shots (1 per customer)
8PM $5 Shots promotions
10PM Tasting concludes
LOCATION Famous Cigar Bar 1213 E Brady St, Milwaukee, WI 53202
POINT OF CONTACT Idris, 773.678.6357, idris@londonberryspirits.com
ATTIRE:
San Martin Tequila racing suits
TASKS
Promote San Martin Tequila's blanco and reposado offerings
Promote the venue's $5 San Martin Tequila shots via a shot tray
Promote the venue's $7 San Martin Tequila palomas
Share brand notes with customers
GOALS
Get patrons to explore San Martin Tequila expressions
Get patrons to order San Martin Tequila shots and cocktails- specifically,
San Martin Tequila palomas
