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Thursday, July 13, 2023

MIAMI, FLORIDA -- Soccerex is pleased to announce San Martin de Hidalgo Tequila as the Official Tequila Partner for its 2023 global football conference in Miami, Florida. This marks the 4th installment of Soccerex in Miami, where football industry professionals will flock in to debate, discuss, and engage in the business of football. 

San Martin de Hidalgo as the Official Tequila Partner of Soccerex brings together two global fan favorites- sports and spirits, to Miami. The conjoining is also a nod to the growing business of football in Miami, Mexico, and Latin America at large. The Miami and Jalisco based tequila brand highlights the complexity of tequila-artistry as a global amalgamation while paying homage to tequila as a traditional Mexican spirit.

"San Martin de Hidalgo tequila looks forward to sharing its range of exceptional tequilas with members of the global football community at our home turf of Miami, Florida," says Norma Magallanes, Head of Engagement & Partnerships, at Londonberry Spirits. "Soccerex's ability to bring together a diverse group of interests is inspiring and reminiscent of what tequila and tequila culture is about- the sharing of common interests with friends, colleagues, and new faces. We look forward to celebrating these values with the soccerex community."

"We are thrilled to announce our partnership with San Martin de Hidalgo as the official tequila partner of Soccerex Miami 2023. San Martin de Hidalgo's commitment to excellence and passion for their craft align perfectly with the values we hold dear at Soccerex. As we bring together the world's leading figures in soccer, it is important to have partners who share our dedication to creating memorable experiences. San Martin de Hidalgo's exceptional tequila will undoubtedly enhance the vibrant atmosphere of Soccerex Miami, providing attendees with a taste of Mexico's rich cultural heritage. We look forward to a successful collaboration and raising a toast to an unforgettable event," Patrick McCreanor, CEO, Soccerex.

Soccerex in Miami takes place on November 14 and 15, 2023 at Mana Wynnwood, one of Miami's premiere event spaces in the popular Wynnwood neighborhood. There, guests will have access to the San Martin de Hidalgo Cantina, outfitted with a range of drink offerings and VIP badge holders will be treated to the LaLiga VIP Lounge where they'll get to sample complimentary cocktails including a curated cocktail collection crafted by San Martin's Chief Mixologist, Alvaro Rivas. Based in Mexico City, Rivas has spent years designing cocktail menus for Mexico City's most coveted bars and hotels, and looks forward to sharing a collection infused with ingredients native to Mexico and Latin America.

VIP badge holders will also experience an early exclusive tasting of San Martin de Hidalgo's Cristalino and Extra Anejo tequilas, both set to arrive on U.S. shelves in December 2023.

San Martin de Hidalgo Tequila is imported into the United States by Londonberry Spirits and available at select retailers and online at 

Soccerex will welcome 70+ speakers on its main stage this November in Miami, providing insights on a myriad of topics concerning the global football industry. Information on event passes may be found on

Susan Kemp
Marketing Communications

San Martin Tequila x Soccerex
San Martin Tequila x Soccerex
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